Every technical term in your InspectRank report has a plain-English definition here — what it means, why it matters to your business, and what to do about it. No SEO background required.
Checks whether individual pages give Google enough information to understand their topic and display them properly in search.
Open Graph tags control the title, description, and image shown when your page is shared.
Why you care: A poor preview can make people less likely to click a shared link.
What to do: Add Open Graph tags with a title, description, and image for key pages.
og:title, og:description, and og:image meta tags define social card previews used by most platforms.
Internal links are links from one page of your site to another.
Why you care: They help visitors explore and help search engines find and understand your pages.
What to do: Add links from relevant pages to the pages you want found.
Internal links distribute link equity and define crawl paths. Descriptive anchor text improves topical relevance.
Thin content pages have little useful text for visitors or search engines to work with.
Why you care: With little to read, search engines struggle to understand what the page is about and visitors may not find it useful.
What to do: Add helpful, original content that answers what a visitor would want to know.
Low word count alone is not a penalty, but pages with little unique value are harder to rank.
Alt text is a written description of an image, used by screen readers and shown when an image cannot load.
Why you care: It helps visitors who cannot see the image and gives search engines context about the page.
What to do: Add short, accurate descriptions to your images.
The alt attribute provides accessible names for images and contextual signals for image search.
A meta description is the short line of text that can appear under your page in Google. It helps people decide whether to click.
Why you care: Without it, Google writes its own snippet, which may not say what you want and can reduce clicks from search.
What to do: Write a one or two sentence description of the page, around 150 characters, and add it to the page.
The <meta name="description"> element provides a summary search engines may use as the search-result snippet. It is not a ranking signal but influences click-through.
An H1 is the main heading at the top of the page. It tells visitors and search engines what the page is about.
Why you care: Without one, it is harder for both people and search engines to quickly understand the page.
What to do: Add one clear main heading that describes the page.
A single <h1> provides the primary topical heading. Multiple H1s or none weakens semantic structure.
When several pages share the same title, search engines can struggle to tell them apart.
Why you care: This can make it harder for the right page to appear for a given search.
What to do: Give each page its own unique, descriptive title.
Duplicate <title> elements dilute topical relevance and can trigger keyword cannibalisation across URLs.
A title tag is the clickable headline for your page in Google results and a key signal for what the page is about.
Why you care: Without a clear title, Google has to guess what the page is about, which can make it harder for the right searches to find you.
What to do: Add a unique, descriptive title of about 50–60 characters to each affected page.
The <title> element is a primary on-page ranking signal and the main headline in SERPs. Each page should have one unique, descriptive title.
Checks whether search engines can properly access, interpret, and navigate your website.
HTTPS encrypts the connection between your visitors and your website.
Why you care: Browsers warn visitors about non-secure sites, which can erode trust, and Google prefers secure sites.
What to do: Install an SSL certificate and switch your site to HTTPS.
TLS encrypts traffic and is a lightweight ranking signal. Browsers flag HTTP as insecure, hurting trust and conversions.
A crawl error means a search engine tried to visit a page and could not reach it properly.
Why you care: If a page cannot be crawled, it cannot appear in search results.
What to do: Check whether the page loads normally and is not blocking search engines.
Crawl errors include DNS/connect failures, 5xx, and robots-disallowed URLs. They block indexation of the affected path.
A noindex instruction tells search engines not to include a page in search results.
Why you care: If this is set by mistake, a page you want found will not appear in Google.
What to do: Check whether the page should be indexed and remove the noindex instruction if so.
A robots meta noindex or X-Robots-Tag removes the URL from the index. Often set accidentally during staging.
An XML sitemap is a list of your pages you give to search engines to help them find everything.
Why you care: Without it, search engines may take longer to discover some of your pages.
What to do: Generate an XML sitemap and submit it through Google Search Console.
An XML sitemap lists canonical URLs with optional lastmod/priority metadata, accelerating discovery and re-crawl signalling.
robots.txt is a small file that tells search engines which areas they may crawl.
Why you care: A missing or misconfigured file can leave search engines unsure what to access — or accidentally block important pages.
What to do: Confirm a robots.txt file exists and is not blocking important pages.
robots.txt provides crawler directives (Allow/Disallow, Sitemap). Misconfiguration can deindex or over-expose paths.
A canonical tag tells Google which version of similar pages you want treated as the main one.
Why you care: If several URLs contain similar content, this can prevent Google from getting confused about which one should appear in search.
What to do: Confirm each page points to its preferred version with a canonical tag.
The rel="canonical" link element consolidates ranking signals across duplicate or near-duplicate URLs to a preferred URL.
An orphan page is a page no other page on your site links to, so it is hard to find.
Why you care: If nothing links to it, visitors and search engines are unlikely to reach it.
What to do: Add a link to the page from a relevant place on your site.
Orphan pages lack internal link equity and crawl paths, reducing indexation likelihood.
A broken link points to a page that no longer exists, so visitors see an error instead of content.
Why you care: It frustrates visitors and wastes the search-engine attention that could have reached a real page.
What to do: Find the broken links and either fix them or remove them.
Internal links returning 4xx/5xx waste crawl budget and degrade link equity flow.
Measures whether your website loads and responds quickly enough to provide a good visitor experience.
Core Web Vitals are Google measurements of loading speed, responsiveness, and visual stability.
Why you care: Slow or jumpy pages frustrate visitors and are a small part of how Google ranks pages.
What to do: Improve loading speed and responsiveness with whoever manages your site.
Core Web Vitals (LCP, INP, CLS) are field-measured UX signals used in Google ranking.
Checks information that can help nearby customers discover your business in local search and Google Maps.
Contact information means the phone number, email, or address people use to reach your business.
Why you care: If it is hard to find, potential customers may give up and go elsewhere.
What to do: Make your contact details easy to find on every page.
Visible NAP and contact links improve user experience and reinforce local entity consistency.
Local business schema is code that tells search engines your name, address, hours, and area.
Why you care: It helps you show up in local results and on Google Maps.
What to do: Add local business structured data with accurate name, address, and hours.
LocalBusiness JSON-LD provides NAP, opening hours, and geo data, supporting local pack and Maps eligibility.
Checks whether the basic systems Google and AI tools use to discover and understand your website are properly configured.
Schema markup is extra code that tells search engines specifics about your business — like hours, address, and reviews.
Why you care: Without it, search engines and AI tools have to guess, which can make you less visible in rich results and AI answers.
What to do: Ask whoever manages your site to add structured data describing your business.
JSON-LD structured data (LocalBusiness, Organization, FAQPage) gives search engines and LLMs explicit entity attributes.
We only load non-essential cookies and trackers (like analytics and ad pixels) with your permission. Strictly-necessary cookies that make the site work are always on. See our Privacy Policy.